Snapchat is letting select news publishers curate and monetize posts from users, but you won’t see any of the revenue.
Snapchat is in urgent need of finding new revenue streams. And, as always, the company has been very innovative. Except this time, users won’t be too happy about it.
In exchange for its share of revenue, Snapchat will provide publishers with a content management system that they can use to search through Snaps using keywords and locations.
The full list of publisher partners is: Brut, CNN, Cosmopolitan, Daily Mail, Daquan, Dodo, Harper’s Bazaar, iHeart, The Infatuation, Jukin, Lad Bible, Love Stories TV, Mic, NBC News, NBC Sports, NBC, Today Show, New York Post, NowThis, Overtime, Refinery 29, Telemundo, The Tab, Viacom, Wave.TV, and Whalar.
So let’s sum this up: Snapchat will let publishers use your content for free. In fact they will even make it easy for them to find relevant snaps from users. Publishers will be able to monetize this curated content and share profits with Snap. You, on the contrary, will not get anything. Not even fame, because your username will not appear anywhere.
Way to think about your users Snap…