Juventus have forked out a whopping £99.3 million for a 33-year old Cristiano Ronaldo but they are already seeing some of the benefits his innate global appeal and marketability brings on their social media channels.
Results FC have collated all the comprehensive data regarding the impact CR7’s arrival has had on the Bianconeri’s Facebook, Twitter, Instagram and YouTube numbers in terms of impressions and engagements.
Just short of a month on from him putting pen to paper, the growth has been nothing short of remarkable. 344, 281 extra followers on Twitter, 1,710,939 extra likes on Facebook and 3,530,405 more followers on Instagram is just silly.Nearly 37 million video views on YouTube, 279, 682,100 impressions and the combination of reach and engagement on Facebook are also key highlights.
Twitter: + 350,000
YouTube: + 500,000
Facebook: + 1,700,000
Instagram: + 3,500,000 pic.twitter.com/eZL8MBvHlI
— Thomas van Schaik (@thomasvanschaik) August 10, 2018
Simply put, Ronaldo = numbers. That’s what you get with Ronaldo because his brand and image is unrivalled.
When he announced his arrival in Turin, his ‘Forza Juve’ post on Instagram became the fifth most liked post in the app’s history.
In just two days, it garnered 11.4 million likes and is currently on 12.1 million at the time of writing.
He also owns fourth spot. Ronaldo’s Instagram post about the birth of his daughter, Alana Martina, has under 11.5 million likes.
In third is Justin Bieber, with Kylie Jenner hogging the top two spots.
Already a big presence, Juventus’ have become a whole different animal on the internet thanks to their marquee signing.
And of course on the pitch, you just know Ronaldo is going to tear up Serie A when he makes his debut later this month.