Busy is further entrenching its relationship with the media with the start of media engagements on its operations. The sessions have been designed as Knowledge Series to expose media practitioners across both the electronic and print media to different aspects of Busy’s 4G operations. “We want our customers and media to walk our journey with us; by doing this, Busy is able to gather at first hand the feedback the media, and consumers have about our products and services so we can improve upon our offerings and delight our customers”, Praveen Sadalage, Chief Executive Officer of Busy 4G said.
Mr. Sadalage explained that feedback from users remain a key influencer in the decision the company takes in rolling out new products, tweaking services, upgrading and re-aligning coverage areas. He reiterated that the meeting with the media, which will be extended to others who missed the first one is to further explain what Busy does and to throw some more light on its products and services.
Head of Marketing at Busy, Linda Narh said with the brand relaunch, Busy’s vision is to be the No.1 Next Generation Operator and that has resulted in a target audience shift to the youth, young professionals & SMEs with a focus on empowerment. “We promised to engage the youth and open up our doors for them to grow with us and to gain invaluable work experience that will be useful after school. The result is that we have 250 brand ambassadors, over 20 graduate recruits due to commence work, and launch the of JUMP Academy, SME Network series and an increased customer base”, Mrs Narh said.
Mrs. Narh also told the media that Busy currently has a network coverage stretching from Kasoa to Prampram, with over 100 base stations. “Busy has also recalibrated the network to fill the gaps and enhance quality of service which has resulted in increased speed and a better network experience for our customers”, she said. She also reiterated that Busy’s current lifetime offer of a mifi at GHC149 for 2gigabite of data, and the 5gigabite of data that goes with 50% bonus is resonating well with both new and old customers. Mrs Narh also took time to walk the journalists through Busy’s innovative and afforbale bundles with add-ons that give customers huge discounts when they buy additional data before the 30days validity.
The session saw an audience that comprised journalists and bloggers from print, TV, radio and online with the various leadership team at Busy taking turns to answer questions.