StarTimes, Africa’s leading pay TV operator and UNAIDS have today signed a memorandum of understanding to raise awareness about HIV in Ghana and to work together to end the AIDS epidemic.
UNAIDS Country Director Mrs. Angela Trenton-Mbonde and StarTimes’ Leo Hao sealed the partnership at a press conference held at the StarTimes head office in Accra.
According to the MOU, the two parties created a strategic partnership with the aim of achieving a shared objective and common goal, which is to end the AIDS epidemic by 2030.
StarTimes and UNAIDS will work together to increase awareness of HIV and to reduce stigma and discrimination of people living with HIV and whose life’s have been affected by HIV in the country.
Through this cooperation, there will be regular dissemination of HIV/AIDS prevention information on TV programming as well as social media platforms with key messages targeting the young and adolescent viewers and mobilizing young people to learn about HIV/AIDS services in the country.
StarTimes has agreed to provide media support during UNAIDS campaigns, notably World AIDS Day 2017 slated for December 1, 2017 and Zero Discrimination Day 2018.
StarTimes is the leading digital-TV operator in Africa, serving nearly 10 million subscribers in 30 African countries through DTT and DTH platforms with 480 authorized channels.