The world leading music streaming platform is about to take the plunge into hardware, and it promises to be “category defining.”
Reports from several trusted source are saying that Spotify, the leading music streaming platform, could be working on its own branded wearable. The main confirmation of these rumours came from a job listing, posted by the company itself, that defines the position as “leading an initiative to deliver hardware directly from Spotify to existing and new customers; a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles.”
There is no saying exactly what kind of hardware Spotify is thinking on bringing to market, but the products listed tell us something about what the company has in mind: a new hardware, launched by a software brand, a “category defining” product that will provide a template for a new kind of wearable.
Of course, this immediately will remind you of… Spectacles. With it, Snapchat went beyond launching “just” a product, it gave a new direction to its brand as a whole and distributed it through an elaborate marketing plan that triggered demand trough planned scarcity.
This is exactly what I imagine Spotify would do. What do you think the next Spotify wearable could be?