On Saturday 4th March, premium whiskey brand, Jack Daniels will officially introduce to Ghanaian consumers the latest addition to the “JACK” family; JACK DANIELS FIRE.
As part of the launch, the world famous brand has selected three of GH music industry’s fastest rising stars , dancehall artiste, Ara B, the “Daavi Diva” Feli Nuna as well as YFM OAP and “Twerk it” hit maker, JOEL to collaborate on a theme song for Jack Daniels Fire, titled “Bring the Heat.”
The song is produced by Beehyve Entertainment’s fast rising producer Fizzy, responsible for cooking up hits such as Feli Nuna’s “I like Am” and “Awola.”
According to Richard Bouclous, Brands Manager of Jack Daniels – West Africa; the selection of the acts to feature on the theme song as well as the producer was informed by the brand’s dedication to promoting and harnessing young talents in the Ghanaian entertainment industry.
As has become synonymous with Jack Daniels over the last year; since the brand’s partnership with nightlife purveyors, The AccraNightlyf Group; JACK FIRE will be introduced to the market in grand style at a VIP Launch Party to be held at the plush Paparazzi Lounge [formerly Bedouin Lounge] inside the Lizzy Sports Complex – East Legon.
The music video for “Bring the Heat” will also be premiered at the launch party on 4th March, 2017 with a first time performance by all three artistes.