Guinness Ghana Breweries Limited today launched ORIJIN ZERO, a refreshingly tasty non-alcoholic addition to the Orijin family. Made with 100% natural herbs and fruit extracts, ORIJIN ZERO has the unmistakable unique taste of Orijin that Ghanaians have come to love – just without the alcohol, providing a refreshing drink for any occasion.
Speaking at the press launch, Kweku Sekyi-Cann, Marketing Director of GGBL said “the consumer is at the heart of everything we do at GGBL and as an iconic business and market leaders, we are proud to set the pace, which is why we are always innovating to meet the ever changing needs of our cherished consumers. ORIJIN ZERO is yet another testament to our commitment to provide our consumers with great times and great experiences, in line with our purpose of celebrating life, every day, everywhere”
Inspired by the African Tradition of herbal drinks, the Orijin brand has won unprecedented acceptance in Ghana. ORIJIN ZERO is available in 330ml & 600ml plastic bottles and 330ml cans, for the convenience of consumers.
Gabriel Opoku-Asare, Corporate Relations Director of Guinness Ghana said “As market leaders, we are constantly guided by our core targets to strengthen and accelerate our premium core brands; innovate at scale to meet new consumer needs; build and constantly extend our advantage in route to consumer; among others. Orijin Zero is the result of such focused target setting”.
Orijin Zero is available in your everyday neighbourhood store and grocery shops in Ashanti and Brong Ahafo regions and will be rolled out countrywide in phases as part of our comprehensive strategy to bring the refreshing drink to the doorsteps of our consumers.